Who we are

Heartland is a pioneering medical device company specializing in the development and manufacturing of high-quality EKG leads. Committed to innovation and reliability, Heartland utilizes advanced materials and cutting-edge technology to create products that enhance patient care and support healthcare professionals in monitoring cardiovascular health. With a focus on durability and user-friendliness, Heartland's EKG leads are designed to ensure accurate readings and facilitate seamless integration into clinical workflows, ultimately contributing to improved patient outcomes.

We started as a family-owned medical company, beginning as a small workshop dedicated to improving cardiac monitoring technology, particularly for infants and other specialized patient populations. Through dedication and innovation, HeartLead quickly gained a reputation for high-quality, reliable products tailored to the needs of healthcare professionals. Over the decades, the company embraced advancements in materials and design, evolving alongside the medical field while remaining committed to its roots. Today, HeartLead continues to be a trusted name in the industry, combining family values with cutting-edge technology to enhance patient care worldwide.

Board of Directors

  • Chair & Former CEO

    Jordan White is the Chair of the Board for HeartLead, a visionary leader with a proven track record of transforming organizations through innovation and strategic growth. With over 30 years of leadership experience, White has been instrumental in driving the company’s expansion into new markets, diversifying its product portfolio, and enhancing its global presence. Jordan’s leadership style is grounded in a commitment to ethical decision-making, long-term value creation, and fostering a culture of inclusivity and collaboration.

    Before assuming the role of Chair, Jordan served as the company’s CEO for over a decade, during which time HeartLead experienced unprecedented growth. White has also held key positions in several other industry-leading companies and non-profit organizations, focusing on sustainability, technology innovation, and corporate social responsibility. Jordan holds a B.A. in Environmental Economics from Stanford University and an MBA from Johns Hopkins Carey Business School. In addition to this professional work, Jordan is deeply committed to advancing social equity and environmental sustainability.

  • Vice Chair

    Chris Lewis serves as the Vice Chair of the Board at HeartLead, working alongside senior leadership to steer the organization’s strategic direction. A seasoned executive with over 25 years of experience in corporate governance, Chris brings a wealth of expertise in financial oversight, risk management, and organizational development. Prior to joining HeartLead, Chris held senior positions at several Fortune 500 companies, successfully leading multi-disciplinary teams in diverse sectors including technology, finance, and manufacturing. Chris’s ability to navigate complex business environments and drive operational efficiency has resulted in a reputation as a dynamic leader with a keen eye for sustainable growth.

    Chris holds an MBA from Smith College of Business at University of Maryland and a Bachelor of Science in Economics from the University of Virginia. Outside of this professional work, Chris is an avid supporter of education reform and serves on the boards of several non-profit organizations focused on advancing STEM education for underrepresented communities.

  • Casey Goldman is the Materials Science Special Advisor at HeartLead, providing expert guidance on cutting-edge materials innovation and product development. With a Ph.D. in Materials Science and Engineering from Virginia Tech and over 15 years of experience in research and development, Casey is a recognized thought leader in the field of nanotechnology and sustainable materials. Casey has collaborated with global leaders in industries ranging from aerospace to renewable energy, contributing to the development of advanced materials that are both environmentally friendly and cost-efficient.

    Casey is passionate about bridging the gap between scientific research and practical application. At HeartLead, Casey plays a key role in advising the R&D department on material selection, performance optimization, and product lifecycle management. Casey has authored numerous publications in top-tier scientific journals and holds several patents related to advanced composites and green technologies.

  • Dr. Dana Price is a renowned cardiologist with over 20 years of experience in clinical practice, specializing in cardiovascular disease prevention and treatment. Dr. Price leads the organization’s medical advisory board, ensuring that the company’s healthcare-related products and services meet the highest standards of safety and efficacy. Dr. Price is a diplomate of the American Board of Internal Medicine, with a specialization in cardiology, and has held senior positions at several prestigious medical institutions.

    Before joining the board of HeartLead, Dr. Price conducted groundbreaking research in interventional cardiology, with a focus on innovative diagnostic techniques and minimally invasive procedures. Dr. Price has published extensively in leading medical journals and is frequently invited to speak at international medical conferences. Dr. Price also is an advocate for public health initiatives, particularly in the areas of heart disease prevention and patient education. Dr. Price is a proud Blue Devil, having attended Duke University School of Medicine.

  • Valentine Hauser, Esquire, is a distinguished attorney specializing in the intersection of business regulation and health law. Valentine advises on all legal matters related to HeartLead’s business operations, compliance, and strategic initiatives. With more than 18 years of experience in regulatory affairs, Valentine has advised Fortune 500 companies and government agencies on a wide range of complex issues, including healthcare compliance, mergers and acquisitions, and intellectual property protection in the healthcare sector.

    Valentine earned a J.D. from Georgetown Law and holds a Master’s degree in Public Health from Johns Hopkins University. A recognized expert in both healthcare law and business regulation, Valentine is frequently called upon to advise on policy reform and has contributed to several high-profile legal cases in the healthcare industry. Valentine is passionate about advancing access to healthcare while ensuring that businesses operate within the bounds of regulation and ethical standards. Valentine also serves on the boards of several healthcare advocacy groups.

  • Kit Mitchell is a seasoned healthcare strategist with a deep understanding of global healthcare systems. Kit began her career as a health policy analyst and later transitioned into corporate strategy, holding senior advisory roles at several international consulting firms. With an MBA from Kenan-Flagler Business School, and a Master's in Public Health from Johns Hopkins University, Kit has worked closely with government agencies, NGOs, and private-sector firms to influence healthcare policy and improve access to medical technology in underserved regions.


    Kit brings a wealth of knowledge in global healthcare policy, market access strategies, and public health. Kit’s unique insight into government regulations and healthcare infrastructure is a valuable asset to HeartLead’s international expansion efforts. Kit is particularly interested in ensuring that HeartLead's products reach emerging markets where there is a growing demand for affordable and reliable diagnostic tools. Kit advocates for partnerships with global health organizations to improve cardiac care in low- and middle-income countries.

  • Lee Ramirez is a former healthcare executive and an expert in medical sales and marketing. Lee has worked for over 20 years in senior marketing and sales positions at companies such as Abbott Laboratories and Medtronic, focusing on diagnostic products. Lee has a BA in Marketing from UCLA and an MBA from Haas School of Business, University of California Berkeley. Lee now acts as an independent consultant to a variety of healthcare firms, helping them develop and implement successful market strategies.

    Lee is passionate about HeartLead’s mission to improve patient outcomes through superior diagnostic technology. Lee focuses on strategic market positioning, enhancing brand awareness, and developing impactful sales strategies to drive revenue growth, especially in competitive healthcare markets.